AB Split Testing


Split testing, also known as A/B testing or bucket testing, is a method used in marketing, web development, and other fields to compare two or more versions of a webpage, advertisement, or other elements to determine which one performs better.

In split testing, you create multiple variations of a specific element, such as a landing page or an email subject line, and then randomly divide your audience into different groups. Each group is shown a different variation of the element, and their responses or behaviors are measured and compared. The purpose is to determine which variation yields the best results in terms of a predefined metric, such as click-through rates, conversions, or sales.


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